Incentives for behaviour change
Smoking is one of the major contributors to health inequalities, and smoking during pregnancy increases the risk of babies having low birth weight, being born early and having ill health.
This programme focuses on a study into the use of incentives to increase engagement with services and quit rates for pregnant smokers.
It builds on the programme of work undertaken during the first phase of the GCPH work programme, which provided evidence about the cost effectiveness of the different models of smoking cessation service provided in Greater Glasgow and Clyde; the accuracy of self-reported smoking in pregnancy; and the feasibility of using incentives for smoking cessation with the maternity setting.