Events
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08 November 2006
Seminar Series 3 Lecture 1 - Jerry Sternin
Location: Glasgow
Jerry Sternin, Co-founder, Positive Deviance Initiative, Tufts University, Boston: 'Social Change from the Inside Out'
Key ideas:
- Positive Deviance: doing better than expected in relation to some factor than other people with the same resources.
- TBU (True but Useless): a factor which, while true for one person, is not accessible to another and so therefore cannot help with more widespread transformation.
- The Four Ds: define, determine, discover, and develop.