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  • 08 November 2006

    Seminar Series 3 Lecture 1 - Jerry Sternin

    Location: Glasgow

    Jerry Sternin, Co-founder, Positive Deviance Initiative, Tufts University, Boston: 'Social Change from the Inside Out'

    Key ideas:

    • Positive Deviance: doing better than expected in relation to some factor than other people with the same resources.
    • TBU (True but Useless): a factor which, while true for one person, is not accessible to another and so therefore cannot help with more widespread transformation.
    • The Four Ds: define, determine, discover, and develop. 

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