• 13 December 2006

    Seminar Series 3 Lecture 2 - Prof Irene McAra-McWilliam

    Location: Glasgow

    Prof Irene McAra-McWilliam, Head of the School of Design, The Glasgow School of Art: 'Creative Communities: design, technology and wellbeing'

    Key ideas:

    • Mundane imagination: the extrapolation of existing trends towards probable futures based on what we know about the present, but magnified.
    • Creative imagination: being able to synthesise and explore a range of possible futures based on the ability to empathise with a range of perspectives about the present.
    • Creative presents: the use of creativity and design to make ideas visible through the development of collective intelligence.
    • 1% design: starting to explore and make tangible, through participative action research, an idea in the present even when the final outcome is not known. 

    Lecture transcript

    Lecture summary

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