Social media influencers and "flexing culture"

Navigating an addictive and toxic landscape examines contemporary influences on problem gambling among young men in the United Kingdom. The review situates gambling within a broader cultural, commercial and digital landscape that has become increasingly immersive and, in some respects, addictive. It examines the interaction between online gambling platforms, gambling-like features within video games, social media marketing, influencer cultures and emerging technologies such as cryptocurrency-based casinos.

This short 'Did You know?' focusses on one of seven themes developed by the review: Social media influencers and "flexing culture".

Read more about our work on problem gambling and gambling harms.